This is a distINKtive stamp set. This means that the ink will automatically be darker in some areas and lighter in others. The ink is distributed in all of the right places. You can clearly see this on the flowers above. The stamp set sells for $23. Item #149346
The coordinating Butterfly Duet Punch #148523 sells for $18. Here is what it looks like:
Following are 5 different cards I made using this stamp set and punch.